Adobe Flash Platform Continue to Evolve

frog in the shallow well Although some analysts criticized that “Flash got unreliable, Flash got cumbersome, Flash got abused and more … ” over the past few years. We also can hear some sounds like Adobe have failed to seize the opportunity to make Flash as important in the mobile world as it has been on the desktop. However, do you think the frog in the shallow well can understand the wide of the sea? Following events probably show a fact: There were anti-Flash sentiment spurred by Apple, however, Adobe Flash platform continue to evolve, not only desktop area, but also mobile world.

Adobe attempts to counteract anti-Flash sentiment spurred by Apple


we-love-choice

We can see Adobe cares for public opinion/praise, it’s one of the Adobe’s marketing strategies.

Anyway, the aggressive campaign  shows Adobe is an attempt to counteract anti-Flash sentiment spurred by Apple–Flash is not a valid and relevant technology as the Web continues to evolve on mobile devices.

Adobe has released a flurry of responses, including a letter from Chuck Geschke and John Warnock Adobe’s Cofounders and Chairmen of the company’s board of directors called "Our thoughts on open markets," an advertising campaign called "Freedom of Choice" which includes the banner shown above (and display ads that say "We [love] Apple,") an information page titled "The Truth about Flash," and a full-page ad in today’s Washington Post.

 

Hulu improves its player, commits to Flash


HULU is now choppy and unwatchable but following is a good new for Adobe Flash community.

Eugene Wei, Hulu’s VP of product, posted a missive on the popular video site’s company blog that goes over various improvements while adding a decisive note about sticking with Adobe’s Flash technology over using an HTML5 video player. At least for the time being.

"We continue to monitor developments on HTML5, but as of now it doesn’t yet meet all of our customers’ needs,"

Wei said.

"Our player doesn’t just simply stream video, it must also secure the content, handle reporting for our advertisers, render the video using a high performance codec to ensure premium visual quality, communicate back with the server to determine how long to buffer and what bitrate to stream, and dozens of other things that aren’t necessarily visible to the end user. Not all video sites have these needs, but for our business these are all important and often contractual requirements."

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Adobe’s Flash supported by Android 2.2


Although another news is Google gives up trying to sell Nexus One online, but Nexus One is just one of many different smart phones that rely on Google’s free Android operating system, isn’t it?  :)

A new Adobe video has shown Flash 10.1 for mobile and the next version of Android. The plugin runs smoothly on a Nexus One and can offer most common features of Flash, which include gaming, 3D, video and dynamic web content as well.Ryan Stewart from Adobe has given some explanations of how particular elements work. Users can tap-and-hold on an interactive component in order to switch away from browser manipulation.

 

 

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KickApps And Adobe Partner To Create Customizable Flash-Based Media Player


Not sure we need another flash based media player and this can create a revolutionary improvement in the making of flash files or not, however, it probably make Flash more relevant.

The KickApps platform allows web publishers and marketers to create sites filled with social media applications to better engage audiences through social networking, user-generated content, and widgets. The new Flash-based App Studio, will be incorporated into KickApps’ offerings.

KickApps is partnering with Adobe to release an Open Source Media Framework (OSMF) Flash-based media player. Users of the cloud-based OSMF App Studio can create highly customized, full featured media player experiences with drag-and-drop functionality and the ability to integrated third party applications and content.

*KickApps provides on-demand social media applications that enable web publishers and marketers to grow, engage, and monetize online audiences. Its SaaS platform is powered by the first Social Graph Engine for web publishers.

KickApps And Adobe Partner To Create Customizable Flash-Based Media Player 

 

NHK Japan switches to Flash Platform


NHK (Japan Broadcasting Corporation) is Japan’s national public broadcasting organization, NHK operates two terrestrial television services, three satellite television services and three radio networks. NHK also provides an international broadcasting service, known as NHK World. NHK recently switched to the Flash Platform. The video is delivered through Flash Media Server’s dynamic streaming technology.

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ESPN360 to become ESPN3, switches to Flash Platform


ESPN360.com announced that it will collaborate with MLB Advanced Media (MLBAM) for its technology infrastructure and operations support when the network’s name changes to ESPN3.com.

The move will enhance the viewing experience for sports fans and provide optimal video quality. As part of the deal, the network will use Adobe’s Flash Media Server (FMS) as its core technology. New  features and enhancements include customizable widgets with scores, chats, schedules and more.  ESPN3.com will also offer more HD streaming of live events and additional viewing options via picture-in-picture and split screens.

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