Vimeo Joined Apple Bandwagon Shunning Flash In Favor Of The New Embeddable HTML5 Video Player

vimeo-html5Though the popular video sharing service Vimeo introduced an HTML5-based video playback site in early 2010, recently it joined the Apple bandwagon, effectively shunning Flash in favor of the new embeddable HTML5 video player which is optimized for both the iPhone and iPad. User can emb videos with the new “Universal Player” now. Before this, YouTube has enhanced videos embed capability to support Adobe Flash and HTML5 Players.

Why Vimeo and Yahoo! Roll Out HTML5 Support


If you’ve been stymied posting your Vimeo  videos on a blog or website, you should have wondered why they couldn’t be viewed on an iPad, now, both Vimeo and Yahoo! rolled out HTML5 support means they want iPhones, iPads and iPod touch users to be able to use their stuff. Filmmakers, photographers and creative types have new embed codes for its videos that will allow users to see them on the iPad and iPhone.

Viewing embedded videos was made possible through Adobe Flash in the older days but now the new “Apple standard” of video playback has influenced the way many top players in the digital video space have changed business as usual. In this regard, Vimeo and Yahoo! are marking a shifting tide and keeping up with the times.

“making an experience that could live and work anywhere is actually a big undertaking. For example, we had to write several new video players to replace what used to be just one: behind the scenes there is a new Flash player, new Flash mobile player, new iPad player, new iPhone player, and new HTML5 player. And we expect to add more.”

the company noted in its staff blog.

In the other hand, Yahoo! has had HTML5 support for it’s email system for the iPhone for a little bit now, its now offering an optimized email HTML5 experience for iPad owners as well.The specially formatted website supports attachments, search capabilities, and Smart Folders. iPad owners can check it out for themselves by visiting


The “Status” Of “Now” and “Future”

YouTube already on board with iOS support, more and more websites has been/began to shift to HTML5 in the next two years.

Popular devices like the iPhone will never have Flash support, and a good number of Android devices still lack the 2.2 software update, which brings native Flash support.

Anyway, Adobe still has to have a working version of Flash available for Research In Motion’s (RIM) BlackBerry, Motorola Droid X and is slowly getting Flash onto Google’s Android OS.


Adobe Can NOT Rest On The Laurels

As we all know that Apple has noted that many of its OS X crashes are due to it, some Linux and Windows users are still occasionally cursing Adobe Flash.

Of course, there are many Adobe fans would say such as “Thoughts on Flash”, I don’t discuss this OLD debate here. Simply, for Adobe, if they want people to use their format, then it can’t rest on the laurels.


"Watch Later" Button

In additional, Vimeo has added a "watch later" button to its site, allowing users to tag interesting videos for later consumption. It can help folks curate videos and put together a collection for viewing later in the day.

"We’ve never had time limits on our videos,"

says Pile.

"But for many people, it was hard during the day to catch recommended work. Now they can be cued up for later and watched in bed."

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One Response to “Vimeo Joined Apple Bandwagon Shunning Flash In Favor Of The New Embeddable HTML5 Video Player”

  1. John Dowdell says:

    I’m not sure how doing additional work to address Apple’s fragmentation is “shunning” Flash… Vimeo seemed pretty explicit that they were still using Flash for the majority of the world, right?

    (btw, using the phrase “HTML5 video” leads to confusion… duplicating content for Apple’s devices does not help people in the popular “HTML5″ browsers. Better to say “VIDEO/H.264″ or “VIDEO/Theora” or whatever.)


Leave a Reply to John Dowdell